Technology - Accused copy the search results from Google, Microsoft defends itself again. But the company also takes the offensive and Google suspect of orchestrating the attacks as part of a strategy to devalue its progress in research. Clearly, Google's rivals fear.
Microsoft copies Bing search results from the Google engine. That at least made the accusation this week by the Mountain View company. The latter considers the effect on different queries have identified a remarkable similarity between his results and those posted by Bing.
To demonstrate this, Google has developed a scenario to trap his opponent. To this end, he has combined his wacky engine keywords (like "yfyuuttuu hjhhiihhu") addresses and Web pages. Google then noticed that these queries performed on Bing returning identical results.
The protests and indignation of Google are fakes according to Microsoft
Clearly, Google accused Microsoft to resume its search results to improve the relevance of the results of Bing, thanks says he has two levers, the Suggested Sites feature Internet Explorer toolbar and Bing.
The Redmond company has responded to ZDNet and strongly denied plagiarizing his rival, the leader in online search. To determine the results, Microsoft said to be based on multiple signals and approaches, including data reported by users of its tools as its toolbar.
The answer is not convincing, however, not Google. Farsight 2011 conference was an opportunity for a new skirmish between the two industry giants via Matt Cutts of Google and Harry Shum Microsoft.
This controversy, which chips away his image, is naturally not welcomed by the editor on the spot. So turn to Yusuf Mehdi, vice president, online services from Microsoft to mount to the front to deny the attacks Google and reverse the charges.
"It was interesting to observe the level of protest and indignation fake Google" quips the Microsoft executive in reference to the debate at the event Farsight 2011.
The trap set by Google? The same technique that spammers
"We then copy the results of any of our competitors [...] We have some of the best minds in the world in our teams working on quality and relevance of research. And a competitor to accuse one of such persons of such a thing is just insulting "indignant Yusuf Mehdi.
To defend themselves, part of Microsoft invokes the same arguments as before. The mountain of anonymous Internet users, via optional tools are one of 1 000 indicators used by Bing to define the ranking of sites in its results.
So much for the defense. For the Redmond company benefits from this post on his blog to reverse the charge and challenge its rival. The trap set by Google? A honeypot type attack (honeypot) to deceive Bing. Yusuf Mehdi, the teams at Google are manipulating results of Bing through a technique known spammers, including click fraud.
Microsoft believes it scares now his rival
But the leader of Microsoft did not stay there and absorbs these charges from his rival with a strategy and believes that he has also illustrated by "copying" some of its features.
According to Yusuf Mehdi, the progress made by his company in the online search Google does not let indifferent. On the contrary. For him, the market leader began to worry in October 2010. Google attacks are thus a strategy, a reaction to the rise of its competitor.
The latest figures from market research do not yet due to Microsoft. Google remains largely dominant globally, with a market share rises to around 90% in some countries and the United States remained stable at 64.3% (December 2010). If Microsoft nibbles of the land, albeit modestly, it is mainly at the expense of Yahoo, now his partner.